Maja Berden Zrimec
Global moringa products’ market
According to March 2020 Facts and Factors Research study “Moringa Products Market By Product (Tea, Seeds, Oil, Leaf Powder, and Others), By Distribution Channel (Offline and Online), By Application (Cosmetics, Dietary Supplements, Pharmaceuticals, and Others), And By Region: Global Industry Outlook, Market Size, Business Intelligence, Consumer Preferences, Statistical Surveys, Comprehensive Analysis, Historical Developments, Current Trends, and Forecasts, 2020–2026”, the global moringa products’ market was estimated at USD 5,000 Million in 2019 and is expected to reach USD 8,400 Million by 2026, with expected growth at a compound annual growth rate (CAGR) of 8% from 2020 to 2027.
What makes moringa interesting
The growth of the global moringa products’ market was attributed to the increasing health awareness and subsequent demand for the nutritional supplements. Moringa has been acknowledged as a nutritious food sourcewith many advantageous bioactive compounds like vitamins, minerals, antioxidants etc.
Additionally, moringa can be cultivated inexpensively and environmentally friendly. It can grow on otherwise non-cultivatable
dry and nutrient-deficient land. Once its root system is established, it is quite easy to maintain as it is tolerable to the harsh environmental conditions. Consequently, the need for fertilisation and irrigation is significantly lower compared to many other agricultural crops. Moringa oleifera is native to Asia (mostly India) and other species exist in some parts of Africa, but it can be relatively easily cultivated in the tropical and subtropical areas around the globe.
Top market players
Moringa health advantages are not yet widely acknowledged, so the selling is mostly limited to the online channels, states the report. Nevertheless, moringa is already used as an ingredient for many products, including natural cosmetics and beauty products of the renowned brands. Many top market players have already acknowledged the potential of moringa as superfood and are experimenting on increasing the productivity. Moringa powder can be used as a food supplement and can be added to cereals, smoothies, soups or as a so-called food fortificator (nutrient enrichment) toflour products.
The report offers a list of the leading and top moringa products companies in the global moringa products market, among others Tropical Palm Herb Manufacturing, Ancient Greenfields, KuliKuli Foods, Grenera, Genius Nature Herbs Private Limited, Mother’s Farm, Earth Expo Company, Green India, Mother Hubs, Botanica Natural Products, MoSagri, Genius Nature Herbs, Green Earth Products Pvt. Ltd., Philippine Moringa & More Corporation, Marudhar Impex, Vyora Herbals Private Limited, Paritosh Herbals, Jailev International Trading Corporation, Veg India Exports, Aayuritz, Organic India, Moringa Malawi and MIT-Harvard spin-off Moringa Connect.
Leaf powder generated the largest revenue
Although all parts of Moringa oleifera tree can be used for food and other products, the research reveals that the leaf powder is the most popular product. Based on type of product, the global moringa products’ market can be segmented into tea, seeds, oil, leaf powder, and others, with the ‘leaf powder’ category having the leading market share of approximately 30%.
The leading market share is held by the Asia Pacific region with India as a leading exporter. Amongst North America, Europe, Latin America, and Middle East & Africa, which contribute moringa products to the global market, North America is anticipated to grow with the fastest CAGR in the following years, mostly owing to the remarkable shift towards a vegan diet.
Many moringa producers are emerging in Africa, supporting Africa’s smallholder farmers in the sustainable crops cultivation, such as Myonga Fresh Greens in Kenya and Priceless Farms in Uganda.
Facts & Factors Research: Moringa Products Market By Product (Tea, Seeds, Oil, Leaf Powder, and Others), By Distribution Channel (Offline and Online), By Application (Cosmetics, Dietary Supplements, Pharmaceuticals, and Others), And By Region: Global Industry Outlook, Market Size, Business Intelligence, Consumer Preferences, Statistical Surveys, Comprehensive Analysis, Historical Developments, Current Trends, and Forecasts, 2020–2026
Intrado GlobeNewswire: Global Moringa Products Market Size Will Reach USD 8,400 Million by 2026: Facts & Factors